Media & Sponsorship
Our Greatest Resource is Human
The Media & Sponsorship team is uniquely positioned as the corporate partnership arm of Live Nation Entertainment.
Charged with pushing creative boundaries on a daily basis, the Media & Sponsorship division connects brands with iconic artists and the loyal fans who support them. Over 900 of the world’s most recognizable brands trust Live Nation with their entertainment marketing solutions.
We are a team of 300 members on two continents with one focus…to weave your brand seamlessly into the power and passion of the live music.
The Marketing Solutions team, our in-house creative experts, works in tandem with the sales staff, forming the dynamic duo of big ideas.
Through needs analysis, exhaustive research of the client and their audience, as well as internal brainstorming sessions, the Marketing Solutions team ultimately crafts a position and an overall communication strategy for the brand to reach their target audience.
The full entertainment marketing platform shows in visual detail how best to leverage Live Nation assets and access to meet the brand’s ROI goals.
No cookie cutter concepts. No copy and paste. Just inspiring, new ways of thought designed to maximize earned media and viral reach. The compelling, yet fully executable marketing proposal, documents the vision of the Marketing Solution team in full color.
Before the ink is even dry on a contract, the Account Management team is fast at work, converting the grand visions of your program into step-by-step action plans.
A senior level Account Manager is assigned to each strategic partnership, ensuring the proper execution of the brand’s marketing campaign. The single point of contact simplifies the interface between client and Live Nation, but magnifies the relationship as the two entities get more comfortable with each other over time.
Your account liaison will be in constant communiqué, from weekly meetings and planning sessions to real-time updates from the ground of your sponsorship activations. Once the campaign is firmly established, Account Managers closely monitor your program, extracting learnings and key data points for further analysis. Upon conclusion, the client will receive a detailed recap, documenting the campaign results against stated ROI goals.
In addition to planning and implementation services, Account Managers can also recommend other Live Nation assets and opportunities for future campaigns, based on their intimate knowledge of company capabilities as well as the client’s business and goals.
According to Comscore, Live Nation Digital, anchored by LiveNation.com and Ticketmaster.com, has the third largest monthly uniques among all music entertainment sites at 70+M, exclusively positioning our division to reach fans before, during, and after the show.
Millions of purchases and interactivity with our online platform has spawned a customer database of 145 million passionate music fans. These data rich profiles, together with third party data and measurement analytics, enable digital media buyers to reach nearly any imaginable demographic.
Further delving into digital technology is the new Media & Sponsorship audience platform, Fan Connect and Fan Network, offering brands and agencies the ability to leverage Live Nation’s audience database to connect your brand with fans on our sites and on an even larger scale, programmatically.
In partnership with VICE media, Live Nation created LNTV, a global platform featuring daily editorials, A-List artists and directors, and premium short and long-form content.
“ We look for partners who are interested in a mutually beneficial relationship and who are willing to push the boundaries of creativity. We always like to ask ourselves what hasn’t been done, and how can it enhance the experience for the fan. ”
- Russell Wallach, President, Media & Sponsorship
Let's work together.