Branded Content

Content Is King At Live Nation

At 70M monthly uniques¹, Live Nation currently stands 3rd among all music-related web sites. Branded content is the driving force behind that growth.

In the fierce pursuit for daily attention among digital media publishers and brands, Live Nation is well positioned in the music and entertainment space.

Based on your brand's partnership objectives, Media & Sponsorship will guide you towards the most effective content course of action. If appropriate, brands can "own" a sponsorable piece of real estate on a Live Nation website. Artist interviews, photo galleries, and editorial content, among others, are all powerful vehicles to align your brand within an existing, eyeball-attracting framework.

Some brands like Pepsi, Pringles, and AT&T, notably, have elected to pursue a custom content creation path. This evergreen content, oftentimes viral and buzz-worthy, can take many forms...festival live streams, intimate artist jam sessions, online reality series, exclusive artist content, and so on.

Either way, your brand subtlety becomes part of the story, enabling viewers to peel back the curtain on their favorite artists, festivals, and live music events. The behind-the-scenes footage is what fans are simply providing them what they want.

By meeting this desire for fresh content, your brand is able to drive affinity and engagement through positive association.


One Nation Under Music

  • Artist Interviews
  • In-Studio Performances
  • Exclusive Video Premieres
  • Live Concert Streaming
  • Event Photography
  • Custom Branded Entertainment Series


  • Web Series: highly engaging video series
  • Geo-Fencing: capturing all fans’ content and redistributing it
  • Beacons: tracking audiences and delivering pinpointed messaging
  • Live Streaming: watch a concert anywhere on a multitude of devices
  • Global
  • A-list Artists and Directors
  • Premium Short and Long Form Content
  • Daily Editorial
  • Multi Screen Optimized

Our Branded Content Creative Services

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Experience Our Content Through Technology

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VICE - Join the Live Music Experience Through a TV Network/Show

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