Consumer Promotions

Drive Incremental Revenue With Live Nation Promotions

Typical conversion rates for sponsor opt-ins are approximately 8%¹. Live Nation administered sweepstakes, on average, garner 20% sponsor opt-ins, a 150% lift over the industry benchmark.

Bombarded with thousands of brand messages on a daily basis, it's natural for your customers, even the most loyal segment, to become increasingly hesitant to respond to your offers.

Live Nation consumer promotions are the perfect enticement to jolt your clients and prospects out of their fog and into action. When added to a comprehensive program, incentives like VIP Rock Flights, once-in-a-lifetime music experiences, Concert Cash, Ultimate Access Passes, and unique artist access are attractive 'carrots' to your customers, motivating them to respond in force.

The result...Massive lead lists are built. Social followings and engagement explode. Your loyal fans are rewarded. Valuable consumer insights are delivered. And most importantly, incremental revenue is generated.

The process couldn't be easier...all consumer promotions are both scalable and turnkey. Live Nation promotion experts manage your entire program, from ideation, legal administration, mobile/desktop/social platform execution, prizing, and measurement. Our team can administer promotions in the U.S., Canada, or internationally.

So join Microsoft, Doritos, Dunkin' Donuts, Fiat, Kellogg's, and dozens of other brands who have enjoyed enormous success through Live Nation consumer promotions.

¹MarketingSherpa 2012 Lead Generation Benchmark Report


  • Live Nation® Concert Cash® Codes
  • Ticketmaster® Ticket Cash™ Codes
  • Concert Tickets
  • Music Downloads
  • Live Nation® Ultimate Access Pass™
  • Live Nation® Rock Flight®
  • Ticketmaster® Gift Cards
  • Unique Artist Experiences
  • Custom Prizing
  • One-time use code good toward dollars-off concert tickets to participating LN owned and operated venues in the US or dollars-off artist merchandise
  • Ranges from $5-$125
  • Redemption site can be custom designed or branded
  • Gift with Purchase
  • Sweepstakes / Instant Win Model
  • Skills Contests
  • Loyalty & Rewards
  • Surprise & Delight
  • Drive Purchase Behavior
  • Create Brand Awareness or Association
  • Gain Incremental Sales
  • Drive Trial

Live Nation Promotional Products

Read more

Live Nation + Ticketmaster Cash Spotlight

Read more

Promotions Drivers

Read more

Music Promotions Move the Needle

Read more

Let's work together.
Contact Us