Custom Events

Turn-Key Custom Event And Experiential Activations

There are times when a brand..a product launch...a positioning statement...is so strong and unique it requires an event, tour, or concert series built just for you. No one does Custom Events like Live Nation. Bar none.

Starting with matching the right artists with your key audience and selecting that ideal location to booking the talent and executing turnkey onsite activations, our team of professionals makes it happen for your brand.

Live Nation uses scores of data analytics - album, ticket, and download sales data, social influence, trending metrics, and demographic profiles - to perfectly match an artist to your brand's custom event and target audience.

And, the live custom event is just the beginning. Because we know the concert event is just the genesis for your lead generation activities, media and social content for sharing and distribution, hospitality and entertainment, consumer promotions, and much more.

One vendor. One solution. Let Live Nation sweat the details. Our internal squad of logistics experts can handle every aspect of the event, from concept to cleanup and everything in between.

Leverage the Power of Live Nation

  • A live concert from Alcatraz Island
  • A private acoustic show for fans on a train
  • Fifty shows in fifty states in a single day
  • Private “velvet rope” VIP artist performances for hotel frequent stay guests
  • Live Nation has the access, experience, and expertise to align your brand with the best artists to meet your objectives
  • Industry-leading analytics to identify the right artists based on demographic profiling, historical ticket sales, and market trends from music sales and social media tracking
  • It’s all taken care of for you…artist negotiations, booking, and rights clearances
  • Leverage our network of local, national and international event experts, including talent, venues, vendors, creative agencies, ticketing partners, concessionaires, etc. to build a seamless custom program
  • Live Nation collaborates with your team to curate and produce an event or activation that meets your brand objectives
  • Live Nation manages the program from soup to nuts – idea conception, show production, staffing, infrastructure, and front of house
  • Create custom content integrating brand message/product directly into the concept or narrative
  • Content can be promoted in contextually relevant locations throughout Live Nation Entertainment Digital
  • Ability to leverage Live Nation Studios – Live Nation’s in-house production company. Opportunities include:
    • Artist interviews
    • In-studio performances
    • Exclusive video premieres
    • Live concert streaming
    • Performance & interview segments
    • Custom branded entertainment series

It's Time to Dream Big with Live Nation Custom Events

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Talent Procurement

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Event Concepting and Development

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Filming & Content

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Let's work together.
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