About The Client

The nation's largest brewer, Anheuser Busch, has been a strategic sponsorship partner of Live Nation for the past 15 years.

In order to drive sales and align their Bud Light brand with music, Anheuser Busch utilizes a variety of Live Nation's core assets, including product integration in our venues, on-pack promotions for tickets, Concert Cash and unique, one-of-a-kind custom events, like 50 Shows | 50 States | 1 Day.

In addition to their dominant presence at Live Nation amphitheaters and clubs, Anheuser Busch has extended their partnership into festivals, including the development of the 'Budweiser Made In America' festival events during labor day weekend in Philadelphia and Los Angeles.

Behind The Project

The Challenge

To spotlight attention on their Bud Light brand, Anheuser Busch wanted an ownable day of music. And not just your run-of-the-mill festival either. This had to be big, and more importantly, never been done before.

Bud Light and Live Nation partnered to produce 50 Shows | 50 States | 1 Day, a pioneering event that brought the power of music and Bud Light to fans in all 50 states on a single day.

The event was a major part of Bud Light’s Music First platform, leveraged through an on-pack promotion and national TV ads.

Key Features

  • Events featured a mix of target-relevant talent including Kendrick Lamar, Dierks Bentley, Miguel, Metric, Ludacris, and Phillip Phillips
  • With one event per state, the program provided the national Anheuser Busch wholesaler network with a unique promotional tool kit in every market
  • Live video streaming of five shows via MySpace Music First hub & mobile application
  • Supported with a multi-million dollar TV, outdoor, print, and online media campaign
  • The Bud Light Music First app allowed consumers to scan on-pack codes for a chance to win music prizes including 50 Shows | 50 States | 1 Day tickets

Results

52K+

Attendees Nationwide

2.5MM+

Total Views, With Over 1.5MM+ Unique Views

Most Views

Of Any Live Streamed Event For Anheuser Busch

120MM+

Social Media Impressions Generated

240K+

App Downloads

90K+

Retail Accounts Featured Event Displays

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