About The Client

O2 is the commercial brand of Telefónica UK Limited and is a leading digital communications company with the highest customer satisfaction for any mobile provider. With over 23 million customers, O2 runs 2G, 3G, and 4G networks across the UK.

In order to stand out in the highly competitive market, O2 partnered with Live Nation to develop a business changing marketing platform leveraging the universal passion point of live music.

Behind The Project

The Challenge

To strengthen brand awareness and drive growth, O2 partnered with Live Nation to develop a high impact program designed to make the brand synonymous with live music in the UK through a priority ticketing and venue integration platform.

Key Features

  • O2 Academy – Name In Title of O2 Academy venues (19 main rooms across 13 cities)
  • 48 hour ticket pre-sale for O2 customers across Live Nation and O2 Academy venue shows
  • O2 customer benefits in-venue including priority queues and access to VIP rooms
  • O2 customer offers through the Priority App including free cloakroom and two-for-one drinks



Tickets Sold Via The Partnership To Date


O2 Priority Is The UK's Most Successful Digital Loyalty Initiative. O2 Is The No. 1 Brand Associated With Music Sponsorship In The UK

> 50%

High Levels of Customer Retention: More Than Half Of O2 Customers Attending O2 Academy Venue Gigs Are More Likely To Remain An O2 Customer


Of The First UK Brands To Establish A Successful Pre-Sale Program

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